Ken Auletta offers a short course on the agency business model and the ever-evolving history of publishing. This article also includes a situational analysis about the stakes for authors, publishers, bookstores, and device makers in the current competition between the printed page and the panel of pixels known as the e-Reader (Kindle, iPad, Nook and others coming online). The writer, journalist and media critic at The New Yorker has been a keen observer of media trends. His Three Blind Mice: How the TV Networks Lost Their Way put the failing big three television network model in stark context for us in 1991. Now, he has once again captured a dynamic period in media history on the page. His recent article, Publish or Perish Can the iPad topple the Kindle, and save the book business? (The New Yorker, 30 April 2010), is similarly timely and incisive. A 'must read' for authors, agents, publishers and readers.