Chip Kidd | Master Book Designer at TED 2012

If you aren't aware of Chip Kidd's contribution to the art, science and intellect of design that illuminates bookstore shelved and influences bookstore window displays, not to mention airport bookstores and newsstand displays, it's time you got acquainted with this leading book designer. If you know of his work, take a few minutes to appreciate this rare appearance by a designer who has asserted his forceful intelligence on every writer and reader in America. Many of us may not have been published by Knopf yet, but the lure of allying with the house that published Carl HiaasenJack LondonThomas MannGabriel García MárquezCormac McCarthyH. L. MenckenToni MorrisonAlice Munro,Haruki MurakamiP. D. OuspenskyEzra PoundAnne RiceAnne TylerJohn Updike, and Edmund White is powerful incentive to keep writing, to persist in crafting stories that entertain, engage, and develop lasting relationships with our readers.

Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs.

[From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.]

Here is Chip Kidd's amusing take on designing book jackets in his 2012 TED Talk. Enjoy.

Thanks to Laura Trombley, president of Pitzer College and biographer of the compelling Mark Twain's Other Woman: The Hidden Story of His Final Years, who shared this link.