For Publishers, It's Time To Adapt
The rising wave of manuscripts moving from writers’ keyboards direct to readers’ hands built momentum recently. In case you missed the rumble of the latest break in this evolutionary cycle, Amazon has entered into publishing, both electronic and traditional paper. In fact, it is committed to publishing 122 books this fall.
Publishers' responses to Amazon's publishing authors directly is reminiscent in some cases of the record industry's response to iTunes' disruption of its business model in 2001.